Saturday, 14 December 2013

Audience feedback on initial ideas for album cover


After conducting a focus group to find out what my target market thought of my ideas, I have now come to a clear decision on which design I will use. The comments made about each of the initial ideas were all very different and they all had some positive aspect. However the group mainly felt that the second design was the best choice for an album cover for ‘Mallory Knox’. This was because they felt that the other two album covers were good but that they lacked originality and wouldn’t stand out compared to other albums of the genre. 5 out of the 6 people in the focus group agreed that if they saw all 3 albums in a shop they would probably pick up the second design first. One member also pointed out that the heart design could become an emblem for the band. Which I hadn’t previously thought of but could be a possibility for the design.