Friday, 31 January 2014

Representation in the music video

The black and white effect on the video was used to represent the idea of love being clear and black and white. This idea that love is clear and the expectations of relationships is challenged however by the music video. The lyrics at the beginning of the song ‘when the walls care in I will pull out, when the grounds shaking I will hold you down and I swear to god that we will make it out alive’ demonstrates the kind of ‘destructive’ or ‘unstable’ love that the song is about. The line shows that no matter how their relationship brakes down that he still cant help loving her and that he will try to make the relationship work. The rest of the song follows this theme and the details of the relationship are never mentioned. Therefore I think that by not including the details in the music video the video illustrated the lyrics and intentions of the song. This idea follows Andrew Goodwin’s theory that there is a relationship between the lyrics and visuals, and that there is a relationship between the music and visuals.


This idea that their love is destructive is also represented by the frequent shots of the Romeo and Juliet. The reference to Romeo and Juliet could also suggest that the couples relationship is ‘doomed’ and that it will not end well for the couple despite their strong and passionate emotions. 

Mise-en-scene


I have carefully considered how I am going to use Mise-en-scene in my music video so that my product is successful in appealing to my target market and representing the band. I have decided that the clothing worn by the two actors will mirror that of my target audience so that the target audience can connect to the video and it also represents the genre and band because they will be typical clothes seen at gigs, in magazines on music channels and other aspects of the rock industry. In order to make sure the clothing the actors are wearing is on trend I looked online at sites such as big deal clothing that specialised in rock clothing and often has leaflets showing their latest stock in the popular rock magazine Kerrang to see what was currently on trend.

 

I have also decided that the location of the narrative side of the video should be shot in a woods. This I feel represents the natural innocence of love as well appealing to my target audience, as I found that a woods was the second most popular location from my questionnaire out of 5 possible locations.

Thursday, 23 January 2014

Finished Digipak




Size: panels- 12 cm x 12cm (standard size for album covers)

         Spine- 1cm x 12cm

Printing surface:  Recycled cardboard

Plastic cd tray- black (no lift-lock)

The image would be printed matt with a glossy effect applied after to the text white of the heart bottle and the lettering on the label around the bottle. The name of the same areas that had been glossed would also be embossed adding an extra sense to the product and engages the audience more. It also gives the cover more detail and gives a higher quality finish to the product making it seem more professional.  The text on the spine of the digipak will also be embossed and the red and dark grey (song 4. Keeping Secrets) on the pack of the digipak (when folded) will be glossy. Furthermore the lyrics featured on the inside of the cover will not be visible instead they will be glossy and only visible when light reflects of the image. Moreover the couple stood looking at the sky and the moon/light radiating on the same panel will be embossed.

 

Also if the facilities were available I would have the design screen printed so that it had a more professional and attractive appearance. It would also give the cover more personality and a quirkiness that digitally produced images lack. 

Monday, 6 January 2014

4th Draft of Alum Cover

3rd Draft of Alum Cover

Definition of digipak

The term "digipak" refers to a particular type of CD case, which essentially consists of a plastic CD tray glued inside a folding cardboard cover. Though it once referred specifically to the patented digipak packaging, the term has since become a genericized trademark generally used in reference to any cardboard-based CD package. Despite being made of paper, they were once considered an environmentally more friendly alternative to jewel boxes. However, they remain less common than jewel cases due to higher manufacturing costs and lower resistance to wear (particularly shopwear).