Intro

Hello, my name is Jess Colclough and this is my A2 media studies advanced portfolio project. In this project my main piece will be a music video as well as two ancillary products. I will be creating the actual music video, a digipak for the album release and an advert. In order to do this to the best of my ability i will also be doing a lot of research into music videos, the genre conventions they follow and the techniques they use to make a video successful. I will then be applying this to my work throughout the production process. I will also plan and evaluate my work rigorously to ensure the outcomes are professional and ‘sell’ the music to a specific audience to ensure its success.