Friday, 20 September 2013

Intertextuality


Intertextuality is the way in which texts refer to other media texts that producers assume audiences will recognise. One of pleasures that audiences experience is the joy of recognition. One form of this pleasure comes in recognising the reference in one media text to other media texts. This process of referencing is called intertextuality.


Some examples of intertextuality in music videos are-

30 Seconds to mars- Bury me
Smashing Pumpkins- Tonight,Tonight
The Killers- Mr. Brightside
Foo Fighters- Learn to fly

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