How effective is the combination of your main product and ancillary texts?

How effective is the combination of your main product and ancillary texts?

 The main purpose behind music videos, posters and digipaks is to promote the artist and to sell their music to a specific audience. One of the ways record labels do this is by creating an ‘image’ for the artist based on the wants of that specific audience at that moment in time. They then make sure that all aspects of the artist either create or enforce this image. Music videos are a good way of getting an audience to perceive an artist in a certain way; this is because they can control production as well as using post production effects to create something that gives the correct impression to the audience enabling them to create the ‘image’ for the artist. The same goes for the digipak and poster, house style is also important to create a link between the artist their album and the poster so that audiences automatically recognise and make a connection between the music and the products.

My research and planning was crucial in understanding what appealed to my target audience and what they wanted from a band. Based on the focus groups and research into existing artists I decided that I wanted to portray the band as a bunch of street wise misguided guys that were also honest faithful fun and slightly quirky. This would hopefully help to sell them to my target audience as it gave girls an aspirational boyfriend and boys would relate to the cool, fun, rocky side of the band. I aimed to portray this by using the combination of narrative and performance in the video. The performance side hopefully gave the audience a glimpse of the bands personality while there on trend clothing helped them to relate to the audience. In contrast the narrative side of the video was used to portray the emotions of the song and the more sensitive side of the band it also helped to give the band there quirky quality that makes them appeal to this audience.

During the development and production of my product I was very aware of the importance of house style and tried to create a strong house style throughout all of products. I did this mainly by creating a house style structure and following it during the production of my album cover and poster. I also tried to incorporate the house style in my video by using the same font and colour scheme in the opening words of the video.  

Overall I think that my products work well together to create a strong link between the music, artist and the products/advertisement .